The Baby Blues Appeal
43 Victoria Street, Wolverhampton
West Midlands, WV1 3PJ
Telephone No: 01902 428859
Registered Charity No: 1015491

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IMPORTANT NOTICE: Updated 22 March 2020

In light of the current spread of novel Coronavirus (COVID-19), and inline with strict UK Government advice and guidelines relating to social distancing, we unfortunately have to inform you that the Baby Blues Appeal shop will be CLOSED TO MEMBERS OF THE PUBLIC as of Monday 23rd March 2020 until further notice, in the best interests of the health and safety and wellbeing of our staff and customers alike, and in order to aid the effort to stem the spread of the virus.

With this in mind; as a charity, your support will be needed more than ever at this difficult and unprecedented time, and we ask that you please visit our donate page for more information on ways to support our appeal from the safety of your own home, or click the donate button below to donate today via our Just Giving page.

We wish you all the very best moving forward and urge you you all to follow the guidelines set out by the Government in relation to social distancing and self-isolation. Together we can beat this.


Welcome to The Baby Blues Appeal:

        Supporting local neonatal

    units in Wolverhampton and
    Walsall since 1992.

The Baby Blues Appeal is a non-profit making charity organisation, committed to raising much needed funds for local neonatal units in the Wolverhampton and Walsall areas of the West Midlands.


Established in 1992, we opened our charity shop in Wolverhampton's Mander Centre in 1995, before moving to our current location in Victoria Street (WV1) in 2000.


Our dedicated team has so far raised in excess of 115,000 for the units at our local hospitals to help aid the provision of vital medical assistance and equipment needed to give premature babies a greater fighting chance in life.


We strongly believe that this is a cause worthy of all our time and effort, and know that with your help and support, we can surpass our current target of 200,000, which would go a long way to enabling these units to continue with the outstanding work and services they provide every day.


Thank you


Copyright 2007 - The Baby Blues Appeal. All Rights Reserved. Registered Charity No.1015491