The Baby Blues Appeal
43 Victoria Street, Wolverhampton
West Midlands, WV1 3PJ
Telephone No: 01902 428859
Registered Charity No: 1015491

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Please be aware that fraudulent flyers are being distributed stating to be from Baby Blues. These have not been produced or distributed by us, and the police have been informed.

If you have any information regarding these flyers, or see anyone distributing them and/or pretending to be us, please report it to the police immediately.

Baby Blues WILL NOT be collecting throughout July, due to COVID-19.


-- IMPORTANT NOTICE: Updated 6 June 2020 --

The Baby Blues Appeal charity shop will re-open inline with government advice and social-distancing guidelines on

Monday 15th June 2020 at 9:30am

Please note our new opening hours are as follows:

Monday, Tuesday, Wednesday, and Friday: 9:30am - 4:00pm

Saturday: Temporarily closed

Thursday and Sunday: CLOSED


Welcome to The Baby Blues Appeal:

        Supporting local neonatal

    units in Wolverhampton and
    Walsall since 1992.

The Baby Blues Appeal is a non-profit making charity organisation, committed to raising much needed funds for local neonatal units in the Wolverhampton and Walsall areas of the West Midlands.


Established in 1992, we opened our charity shop in Wolverhampton's Mander Centre in 1995, before moving to our current location in Victoria Street (WV1) in 2000.


Our dedicated team has so far raised in excess of 115,000 for the units at our local hospitals to help aid the provision of vital medical assistance and equipment needed to give premature babies a greater fighting chance in life.


We strongly believe that this is a cause worthy of all our time and effort, and know that with your help and support, we can surpass our current target of 200,000, which would go a long way to enabling these units to continue with the outstanding work and services they provide every day.


Thank you


Copyright 2007 - The Baby Blues Appeal. All Rights Reserved. Registered Charity No.1015491